Now taking sellers in Sydney
Sell out, on your schedule.
Open an ordering window, let customers preorder and pay upfront, then cook exactly what's sold. No wasted stock. No chasing payments in DMs.
Selling food shouldn't be this messy.
Cook first, hope later
Baking before you know what sells means binned ingredients and money you never get back.
Orders everywhere
DMs, a Google Form, a group chat, a screenshot of a bank transfer. Someone always gets missed.
Regulars slip away
Your best customers have to remember to chase you. There's no easy way to bring them back.
Big tools, wrong shape
Shopify and Square are built for shelves and stock, not capacity-capped drops with a pickup time.
How it works
Four steps, start to oven.
- 1
Set up your storefront
Your name, your photos, your pickup spot. Ten minutes.
- 2
Schedule a drop
Pick the menu, cap each item, set the order window and pickup slots.
- 3
Customers preorder
Your subscribers get an SMS with a link, choose what they want and pay upfront.
- 4
Cook to the list
When the window closes you get a prep list and packing labels. Make exactly what's sold.
Built here, for here
Made for Australian food sellers
Drop-style preordering has taken off overseas, but nobody has built it for Australia yet. So we are.
Australian payments
Stripe AU, paid into your bank account. No overseas fees.
GST-aware pricing
Prices and receipts that handle GST properly from day one.
SMS that follows the rules
Pickup reminders that respect Australian SMS rules.
Registration guidance
Plain-English pointers to your state's food business requirements.
Who it's for
For sellers
Home bakers, meal preppers, caterers, stallholders
Turn your followers into paid preorders. Set your caps, cook once, hand it over.
For customers
People who'd rather buy small-batch and local
Find makers near you, order before the window closes, pick it up warm.
Join the waitlist
The Sydney pilot starts small. Tell us whether you want to sell or buy and we'll get in touch before the first drops go live.
Questions
Is this live yet?
Not yet. We're in pilot phase and starting with a small group of Sydney sellers. Joining the waitlist puts you at the front of that queue.
What does it cost to sell?
No subscription. 5% + AU$0.55 per order, plus Stripe's own processing fee. On a $30 order that's about $2.05 to us — most sellers pass it on to the customer.
Do I need a food business licence?
Yes — registering your food business is your responsibility, and the rules differ by state. Start with the Food Standards Australia New Zealand guidance for home-based food businesses, then check your local council.
Where are you launching first?
Sydney, starting with the inner west and inner east. Other cities follow once the pilot settles.
What if my drop doesn't sell out?
You still cook only what's paid for. A quiet drop costs you nothing in wasted ingredients.
Can I use it for markets and catering?
Yes. Market stall preorders and small catering runs work the same way — cap the numbers, set a pickup time.