The preorder
platform for
home food
sellers.
Stop managing your drops through DMs, spreadsheets and screenshots. FirstBatch gives your customers one simple place to order and gives you one place to manage the entire drop.
Free to start. No monthly fee on the Free plan.
Orders openThe Little Batch Co.
Friday Pie Night · Pickup Fri 5–7pm
New paid order
2 × Butter Chicken Pie
Added to your orders
Today
18 orders

Real FirstBatch seller
“They’ve made taking orders and payments so easy for my little business. Everything is in one place, my customers can order and pay so easily, and it’s taken so much of the admin off my hands.”
G&C Bakehouse
Bakery · Pyrmont, NSW
View G&C BakehouseHow it works
From Instagram post to ready to make.
Follow one clear path from setting up your drop to handing over each finished order.
The transformation
Stop managing orders in your DMs.
Before
After FirstBatch
Everything in one place.
Made for your way of selling
Built for food sellers who sell in batches.
Whether you’re taking orders for this weekend’s bake or running regular preorder drops, FirstBatch keeps everything organised.
Pricing
Simple pricing. Start for free.
Start selling with FirstBatch for $0/month, then upgrade when you need more.
View pricingQuestions
Fair questions, straight answers.
No. FirstBatch gives you a customer-facing ordering page you can share through Instagram, TikTok, WhatsApp or anywhere else.
Absolutely. Instagram is where customers discover you. FirstBatch is where they place and pay for their order.
You share your FirstBatch link. Customers choose what they want, select their options, provide their details and pay online at checkout with Apple Pay, Google Pay or any major credit or debit card. No account or sign-up is needed to order.
You can refund a paid order from your dashboard in a couple of taps. If you cancel a batch, every affected customer is refunded automatically.
Money goes straight to your own bank account through Stripe, usually within a couple of business days depending on your payout schedule. You never have to chase a customer for payment.
FirstBatch is built around pickup — customers collect from the location and time you set. Delivery isn't available yet.
Anything that works well with a preorder or batch model — including cakes, cookies, bread, pastries, home-cooked meals, meal prep, pies, savoury food and snacks.
Sign up for free, set up your seller profile and create your first batch — there's no monthly fee to start taking orders. Then share your ordering link: your customers order and pay online while you manage everything from your dashboard.
Requirements vary depending on what you sell and where you live. Check with your local council or relevant food authority before selling food from home.
Ready when you are
Your next batch starts here.
Set up your next drop in minutes. Free to start.





