Built for food sellers

The preorder platform for home food sellers.

Stop managing your drops through DMs, spreadsheets and screenshots. FirstBatch gives your customers one simple place to order and gives you one place to manage the entire drop.

Free to start. No monthly fee on the Free plan.

Golden Aussie meat pies fresh from the ovenOrders open

The Little Batch Co.

Friday Pie Night · Pickup Fri 5–7pm

Closes Thu 6pm
Butter Chicken Pie6 remaining$8.50
Chunky Beef Pie9 remaining$8.00
Apple Pie12 remaining$6.50
Order this batch

New paid order

2 × Butter Chicken Pie

Added to your orders

Today

18 orders

Feta cheese and parsley scrolls from G&C Bakehouse

Real FirstBatch seller

“They’ve made taking orders and payments so easy for my little business. Everything is in one place, my customers can order and pay so easily, and it’s taken so much of the admin off my hands.”

G&C Bakehouse

Bakery · Pyrmont, NSW

View G&C Bakehouse

How it works

From Instagram post to ready to make.

Follow one clear path from setting up your drop to handing over each finished order.

  1. 01

    Create your batch

    Set up your next drop in minutes.

    New batch

    Friday Pie Night

    Draft

    Order deadline

    Thu, 6:00 pm

    Pickup

    Fri, 5:00–7:00 pm

    Products

    Butter Chicken Pie$8.50
    Chunky Beef Pie$8.00
    Apple Pie$6.50
  2. 02

    Share your link

    Share one link with your customers.

    Golden Aussie meat pies fresh from the oven
    Your storyShare

    Friday Pie Night

    Preorders are open.

    firstbatch.au/littlebatch
  3. 03

    Customers order & pay

    Customers choose what they want and pay online.

    Friday Pie Night

    Orders

    18 paid

    Orders

    18

    Items

    41

    Sales

    $328

    #1024 · Maya R. Paid
    #1023 · Sam K. Paid
    #1022 · Nina P. Paid
  4. 04

    Prep, pack, hand over

    FirstBatch turns your orders into a prep list and a packing list, so you know exactly what to make and who's coming when.

    Automatically created

    Prep List

    41 items
    Butter Chicken Pies18
    Chunky Beef Pies17
    Apple Pies6
1 / 4

The transformation

Stop managing orders in your DMs.

Before

Instagram DMs
Payment screenshots
Notes and spreadsheets
Did they pay?
What time are they picking up?

After FirstBatch

Paid orders
Customer details
Pickup times
Automatic prep list

Everything in one place.

Made for your way of selling

Built for food sellers who sell in batches.

Whether you’re taking orders for this weekend’s bake or running regular preorder drops, FirstBatch keeps everything organised.

  • Bread & pastries

  • Cookies & desserts

  • Meal prep

  • Cakes & pies

  • Snacks & more

Pricing

Simple pricing. Start for free.

Start selling with FirstBatch for $0/month, then upgrade when you need more.

View pricing

Questions

Fair questions, straight answers.

No. FirstBatch gives you a customer-facing ordering page you can share through Instagram, TikTok, WhatsApp or anywhere else.

Absolutely. Instagram is where customers discover you. FirstBatch is where they place and pay for their order.

You share your FirstBatch link. Customers choose what they want, select their options, provide their details and pay online at checkout with Apple Pay, Google Pay or any major credit or debit card. No account or sign-up is needed to order.

You can refund a paid order from your dashboard in a couple of taps. If you cancel a batch, every affected customer is refunded automatically.

Money goes straight to your own bank account through Stripe, usually within a couple of business days depending on your payout schedule. You never have to chase a customer for payment.

FirstBatch is built around pickup — customers collect from the location and time you set. Delivery isn't available yet.

Anything that works well with a preorder or batch model — including cakes, cookies, bread, pastries, home-cooked meals, meal prep, pies, savoury food and snacks.

Sign up for free, set up your seller profile and create your first batch — there's no monthly fee to start taking orders. Then share your ordering link: your customers order and pay online while you manage everything from your dashboard.

Requirements vary depending on what you sell and where you live. Check with your local council or relevant food authority before selling food from home.

Ready when you are

Your next batch starts here.

Set up your next drop in minutes. Free to start.