Food preorder platform
Food Preorder Platform for Home Bakers & Small Food Businesses
FirstBatch is a food preorder system built for people who cook and bake in batches. Open orders, get paid upfront, then make exactly what your customers ordered.
The problem with taking preorders manually
Most small food businesses start by taking preorders in DMs, comments and messages. It works until it doesn't: orders arrive in three different apps, payment is a screenshot, and by Thursday night you're scrolling back through conversations trying to count how many boxes you promised.
The counting is the part that hurts. One missed message means a customer turns up to nothing, and one miscount means food you made for no one.
How FirstBatch solves it
FirstBatch gives you a preorder storefront on your own address, like firstbatch.au/yourname. You create a batch, set what's available and how much of it, and share one link. Customers order and pay in AUD, and every paid order is captured, counted and organised for you.
Nothing needs to be re-typed into a spreadsheet, because the order list, the product totals and the pickup list all come from the same orders.
How a preorder batch works
- 1Create a preorder batch and give it a name, description and cover photo.
- 2Add your products, prices and the quantity you can make.
- 3Set when orders open, when they close and when customers pick up.
- 4Share your storefront link on Instagram, TikTok or wherever your customers are.
- 5Customers choose their products and pay online.
- 6FirstBatch organises the orders and totals every product.
- 7You see what needs to be made, then manage pickup on your phone.
What's included
- A preorder storefront with your business name, photos and description.
- Batches with order open and close times, quantity limits and pickup windows.
- Online payments in AUD, with the money going to your own payout account.
- An order list showing who ordered what, and what they paid.
- An automatic production list totalling every product across all paid orders.
- A packing list and pickup view for the day itself.
- Duplicate a batch to run the same drop again next week.
An example week
Monday you create the batch: six dozen cookies, thirty brownies, orders close Thursday 8pm, pickup Saturday morning. Tuesday you post it to Instagram with your link. By Thursday night orders are closed and paid.
Friday morning FirstBatch tells you: chocolate cookies 42, brownies 31. You bake exactly that, print the packing list, and tick customers off as they collect on Saturday.
Common questions
What is a food preorder platform?+
It's software where customers order and pay for food before you make it. You open orders for a set window, customers choose from what you're offering, and you cook or bake to the quantities that actually sold.
How is a preorder batch different from a normal online shop?+
A shop expects stock to already exist. A preorder batch has an opening time, a closing time, limited quantities and a pickup window — so you make the food after the orders are in.
Can I limit how much I sell?+
Yes. Every product in a batch can have a quantity limit. When it's gone, FirstBatch marks it sold out so you never take an order you can't fill.
Do customers pay online?+
Yes. Customers pay in AUD at checkout and the paid order lands in your order list straight away. No payment screenshots to check.
Keep reading
Instagram food orders
Take orders from Instagram without managing DMs.
Online ordering for home bakers
Cookie drops, cakes, bread and dessert boxes.
Online ordering for home food businesses
Meal prep, pies, curries, snacks and specialty food.
Automatic prep lists
Your orders totalled into what you actually need to make.
Or head back to the FirstBatch home page for pricing.
Run your next preorder batch on FirstBatch
Free to start. You only pay a fee when you make a sale.
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