Instagram ordering
Take Food Orders From Instagram Without Managing DMs
Instagram is where food sellers get discovered. FirstBatch is where customers place the actual order — and pay for it — so your inbox stops being your order system.
Why Instagram orders get messy
Instagram was built for reach, not for ordering. A post goes up, the messages start, and now you're confirming flavours, quoting prices, chasing transfers and checking payment screenshots — in the same inbox as everything else.
Then you have to turn all of that into one number: how many of each thing do I actually need to make?
The FirstBatch workflow
- 1You post your batch on Instagram.
- 2Followers tap your FirstBatch link.
- 3They select the products they want.
- 4They pay online in AUD.
- 5The order appears in FirstBatch, already counted.
- 6You see exactly what needs to be made, and who's picking up when.
What changes for you
- One link in your bio or story instead of a DM thread per customer.
- Customers see what's available, what's sold out and when orders close.
- Payment is taken at checkout, so there's nothing to chase.
- Order totals are calculated as the orders arrive.
- Pickup times are chosen by the customer from the slots you offer.
- Your Instagram, TikTok, Facebook and website links sit on your storefront so people can still follow you.
You keep the relationship
FirstBatch isn't a marketplace and doesn't put your customers in front of other sellers. The storefront is yours, at your own address, with your business name, your photos and your social links. People who order still follow you on Instagram.
Common questions
Can I sell food through Instagram without my own website?+
Yes. FirstBatch gives you an ordering page at firstbatch.au/yourname that you can put in your bio or stories. You don't need to build or pay for a separate website.
Do I have to stop using Instagram?+
No, and you shouldn't. Instagram is where people find you. FirstBatch is just where the order and the payment happen.
What happens to the DMs I get anyway?+
Most sellers reply with their link. Once customers learn that's how ordering works, the 'is this still available?' messages drop away because the storefront shows what's left and when orders close.
Can customers order from a phone?+
Yes. Almost everyone arrives from Instagram on a phone, so the storefront and checkout are built mobile-first — choose products, enter pickup details, pay.
Keep reading
Food preorder platform
How preorder batches work from creating a batch to pickup.
Online ordering for home bakers
Cookie drops, cakes, bread and dessert boxes.
Online ordering for home food businesses
Meal prep, pies, curries, snacks and specialty food.
Automatic prep lists
Your orders totalled into what you actually need to make.
Or head back to the FirstBatch home page for pricing.
Put a link in your bio that actually takes orders
Free to start, and your customers never need an account.
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