For home food businesses
Online Ordering for Home Food Businesses
If you cook in batches and sell to people who order ahead, FirstBatch gives you a storefront, online payment and an order system that counts everything for you.
Who uses FirstBatch
- Home cooks selling weekend menus to their local area.
- Meal prep sellers taking the week's orders before cooking.
- Pie makers and savoury food sellers with a Saturday pickup.
- Cooks sharing the dishes they grew up making — curries, dumplings, rice pots and sweets.
- Snack makers doing limited runs.
- Specialty food producers releasing small batches.
- Bakers of all kinds — there's more detail on our page for home bakers.
Cook to demand, not to guesswork
A home food business lives on margins and time. Cooking ahead of demand ties up both. With preorders, the money is in before you shop for ingredients, and the quantities are fixed before you start cooking.
FirstBatch handles the ordering side of that: the storefront customers see, the payment they make, and the order list you work from.
How it works
- 1Create a batch with your menu, prices and quantities.
- 2Set when orders open and close, and your pickup location and slots.
- 3Share the storefront link with your customers and followers.
- 4Customers order and pay online in AUD.
- 5FirstBatch totals what's been ordered.
- 6You cook the batch and manage pickup from your phone.
Built for Australian food sellers
FirstBatch is built for Australian home cooks and small food businesses. Payments are in AUD and go to your own payout account, pickup addresses and times use Australian formats, and the platform is designed around the way small local food businesses here already sell — through social media, to their own community.
Common questions
Is FirstBatch only for bakers?+
No. It suits any home food business that cooks to order in batches — meal prep, pies, curries and dumplings, savoury trays, snacks and specialty products.
Can I offer different pickup times?+
Yes. Set pickup slots with a limit on each, and customers choose the one that suits them when they order.
Can I sell to the same regulars every week?+
Yes. Customers can subscribe for a heads-up when your next batch opens, and you can duplicate last week's batch in a couple of taps.
Does FirstBatch do delivery?+
Not yet. FirstBatch currently supports pickup from the location and times you set.
Keep reading
Food preorder platform
How preorder batches work from creating a batch to pickup.
Instagram food orders
Take orders from Instagram without managing DMs.
Online ordering for home bakers
Cookie drops, cakes, bread and dessert boxes.
Automatic prep lists
Your orders totalled into what you actually need to make.
Or head back to the FirstBatch home page for pricing.
Start taking preorders for your food business
Free to start. You only pay a fee when an order is paid.
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